Strategy Engineering (SE)
When it comes to growing in Africa, strategy is a constantly evolving process that is crucial to the planning and execution of one’s goals. Therefore, it has a major role in our work; strategy is critical to every company’s growth. At ACS we help you define your strategy when it comes to African markets; by focusing on what you do best, we are able to help implement a strategy that will limit risk and set your company on a path of sustainable growth.
- We help you identify challenges you were not aware of
- Seek opportunities in line with your core business
- Integrated planning with your company. Your success is our success
Industry Research (IR)
Industry research is a significant part of our work. It is very crucial in determining how a business will gain a foothold in a new business venture. Operating with Ignorance is a liability that can be detrimental to a business. We work hard to help our clients understand the realities on the ground, and how that relates to their short, mid to long term objectives. We utilize different methods of market research; from qualitative approach through interviews, focus groups, experiments, observation to quantitative approach such as surveys, secondary data, census data, chamber of commerce. The goal is always to give our clients enough information to make an informed sustainable decision. We also utilized data from methods such as:
- Market & Industry analysis: Is your product or service compatible to the chosen demographic? Is there an established industry for your product or services? Is the market environment matured enough for your product or services? Or do we have to develop the demand for your product or service? These are some of the critical questions. The goal is for our clients to be in the best position to win.
- Customer base market analysis: Ground research data from targeted markets to help with positioning of product, or service for the right customers. This is designed to save the company money by limiting unnecessary spending in breaking through new customers.